Sacha Baron Cohen is a great comic provocateur.

Sometimes a film completely redefines a genre and for me Borat did that. It had been many years since I had laughed that hard or that consistently through a film – IMHO it is already a classic. You know when it is so when members of your family start quoting phrases from it back to you. It was probably a Python film that last did that.

Now that we have got that out of the way let's talk about the disappointment that is Bruno. I once read that the problem with mens taste in clothes is that if they like a shirt they go and buy the same shirt in 6 different colours. Bruno-no-no tries to be Borat 2 but with a different persona attached. It is more crude (didn't think that was possible), more contrived, and the 'targets' seem more savvy or ready for the character. Bruno seeks to offend everyone, but the surprise factor has gone and even though the gags seem to be increasingly outrageous, they are more manufactured.

The subject matter of S-B-C's films is irrelevant as he is a natural performer and will find many funny characters and new ways of entertaining, but this one is a no for me. Ruth gave up after 10 minutes and my son looked bored all the way through. Time for a change Sacha.